Content Rich

Author(s): Wuebben L

Business & Economics

This is the definitive search engine optimisation (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at on-line content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.


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"If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it." -- Dr. Joe Vitale "author of "Hypnotic Writing""

Introduction; What is Search Engine Optimized (SEO) Web Copy?; Why Does SEO Content Work?; Analyzing Your Website's Copy / Usability; Keyword Research - Getting the First Step Right; Optimizing Your Site Content; Writing General Site Copy - The Pages You'll Need to Write; Writing SEO Articles for Free Publicity and Powerful Link; SEO Copywriting for Press Releases; Go Viral: Blog/RSS/Wiki Copywriting; Pay Per Click, Landing Page and Banner Ad Copywriting; SEO Copywriting for Emails/Newsletters; SEO Copywriting for Small/Medium Sized Businesses; SEO Copywriting for Larger Corporations; Three SEO Copywriting Case Studies; Outsourcing Your SEO Copywriting Project: Keys to Finding the Best Writer; SEO Copywriting as a Career; The Future of SEO Copywriting: The Future is Now; The Wrap Up; Resourcesu8

General Fields

  • : 9780979762901
  • : Encore Publishing Group
  • : Encore Publishing Group
  • : January 2009
  • : 230mm X 155mm X 20mm
  • : books

Special Fields

  • : Wuebben L
  • : Hardback
  • : 652
  • : KJ
  • : b/w illus