Strategy for You


Business & Economics

Do you have a plan for life? Think back on your life and how you arrived at where you are today. Did you envision where you wanted to be and then map out a strategy for getting there? Or, have you bounced around like a bumper car from one thing to the next?

New research shows that only 15 per cent of adults have a written plan for their life. But what if you believe that you have more to offer? Much more. In this book, world-renowned business strategist Rich Horwath provides a five-step plan for building a bridge to the life you want.

Using the foundational principles of business strategy, Horwath lays out the five steps you can take to create a more fulfilling and successful life: Discover: Uncover your purpose through insight; Differentiate: Identify your unique strengths; Decide: Allocate your resources; Design: Develop your action plan; and, Drive: Execute your plan. The book gives you the opportunity to maximise your true potential at work and at home. Are you ready to build a bridge to the life you want?


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“Rich has the ability to simply the complex topic of strategy using real-world examples and metaphors that bring it to life. I have applied his techniques to help me operate more strategically at work. Strategy for You takes the next step and provides a path to help people develop strategies for all aspects of their lives.” -Steve Denault, senior vice president of HR & communications, COUNTRY Financial “In Strategy for You, Rich takes the principles of business strategy to the next level and demonstrates how to use them to be more effective at work and at home. Rich’s research and writing in the field of strategy has helped managers move beyond tactical to strategic thinking.” -Brian Meiken, senior director of Foodservice Procurement, Kraft Foods

Rich Horwath is a business strategist, author and speaker committed to helping people think strategically to grow profitability. He is a former chief strategy officer and professor of management and is founder of the Strategic Thinking Institute. His strategy consulting, training, and speaking work with world-class organisations has been profiled in Investor’s Business Daily and on NBC and FOX. Horwath’s previous book Deep Dive has been described by the director of worldwide operations for Macdonald’s as “the most valuable book ever written on strategic thinking”.

General Fields

  • : 9781608322510
  • : January 2012
  • : 135mm x 210mm
  • : May 2012
  • : books

Special Fields

  • : Hardback
  • : KJ