This book is the essential text for all Events Management students. It is constructed around the authors' 6E's Event, Venue and Experience (EVE) Management Framework. It contains 87 key models (within the 6E's Framework) that all Events Management students will need to be successful in their studies, setting them up for a fantastic career in the fast-growing events industry. It broadens the definition of Events Managers, which the authors � in the new events paradigm � reframe as Event, Venue and Experience (EVE) Managers. Finally, it is authored by academics (Chris Edger and Richard Oddy) who, between them, have nearly fifty years' experience operating, teaching and writing within the leisure/events domain.